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Feminists wear lipgloss too.

September 24, 2014

Unless you've been living under a rock, you'll know that Emma Watson's U.N. speech on gender equality has been blowing up the internet. As a feminist myself, I couldn't resist making this week's Beauty Dish all about what feminism means to me, and how I bring that into everything I do here at CarmenClaire. Who knows, it might awaken the feminist in you that you didn't even know was there.


You may not realize it, but CarmenClaire is a hugely feminist brand. I don't sell whitening products, because I believe that it promotes beauty ideals that are patriarchal and ageist. (More on that in my "Why we whiten" series.) I don't sell full coverage makeup either, because I think makeup should enhance your best features, not make you feel like you have to wear a mask every day. I even named all my Supergloss shades to celebrate the sheer awesomeness of we womenfolk. 


Some people might think that makeup is something completely un-feminist, but I disagree. If something makes you feel more confident, stronger, empowered, then why not? To me, the highlight of my day is actually getting ready, because it's fun. I have fun putting my hair up in retro pin curls and taking my time on my winged eyeliner. I have a blast doing it, and I love how it makes me feel. I love it so much that sometimes I wear makeup and do my hair even if I'll be at home all day long. Wearing makeup doesn't make me a "bad feminist". 


Feminists aren't necessarily bra-burning, hairy-legged women with a masculine sense of style. I mean, did you see Emma Watson's killer outfit? The face of feminism is changing, and you can be a part of it. As Lena Dunham, creator of the hit HBO show Girls once said, "Do you believe that women should be paid the same for doing the same jobs? Do you believe that women should be allowed to leave the house? Do you think that women and men both deserve equal rights? Great, then you’re a feminist."


What about you? Do you proudly wave the feminism flag? Or are you still thinking it through? Just so you know, both are totally cool.



Love and lipgloss,


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